BUS 389(EMP) Marketing Management: Markets, Competitors and the Marketing Environment

Reference resources can give a general overview or introduction to a topic, can provide definitions, and are useful for generating search terms.
Also, business reference resources are extremely important in providing a variety of data like statistics, historical charts, industry overviews, and company histories. 

Books:

• NAICS Codes (North American Industrial Classification System); R338.02012 N864ic
  
  
• SIC Codes (Standard Industrial Codes); R338.02 U58s 1987
  
  
• Standard & Poor's Industry Surveys; R332.67 S785
  
  
• US Market Trends & Forecasts; R658.834 U58mt
  
  
• US Industry & Trade Outlook; R338.4 U58it

 Online resources:

Use these resources to find information relating to local, state, national, and international demographics.

Books:

• The Lifestyle Market Analyst (SRDS) tells you what the range of interests of a given market demographic are; R 658.834 L 723
  
  
• The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; R 381.0973 W628 in print; editions are also available online in Gale Virtual Reference Library.

Online resources:

Books: 

• International Directory of Company Histories, vols. 1-67 in print: R 338.74 I61; vols. 1-150+ available online in Gale Virtual Reference Library through this link.

• Encyclopedia of Consumer Brands (3 volumes), Describes brand origins, product importance, marketing strategies, litigation, etc.;  R 658.8343 E56 
  

Online resources:

Books

• Employment, Hours, and Earnings: States and Areas - R331.2 U58emp
• American Salaries and Wages Survey - R331.2 A512sw