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BUS 230 Principles of Marketing: Find Company-specific Information

Brands and Who Owns Them

For when you know a brand and not the owner (i.e. Vitaminwater, a product manufactured by Energy Brands Inc., a subsiderary of Coca Cola):

Company Information



Effective Internet Searching

  • Make sure you know if the company has a parent company or not.

  • Use the most precise name for the company (ex., "gap inc" instead of "the gap" or gap).  This helps eliminate "garbage results".

  • Spelling counts.

WARNING: Keep in mind that all of the information that you want may not be found at the company web site. Big corporations pay fancy consultants lots of money to complete market research; often, companies aren't willing to share the information that has cost so much to obtain.