Reference Sources can be helpful for finding background information about a topic, for researching major ideas, theorists or researchers in a particular field, and for deciphering scholarly or technical language used in scholarly articles.
Search the library catalog for books and ebooks on your topic. Some books contain multiple essays or collected articles on a variety of topics.
Some possible subject terms
Market intelligence [electronic resource] : how and why organizations use market research, 658.8/3, http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=130559