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BUS 336 Marketing Research: Reference Resources & Books

Reference Sources

Reference Sources can be helpful for finding background information about a topic, for researching major ideas, theorists or researchers in a particular field, and for deciphering scholarly or technical language used in scholarly articles.

Books & Ebooks

Search the library catalog for books and ebooks on your topic. Some books contain multiple essays or collected articles on a variety of topics. 

Sample useful search terms and books

Some possible subject terms

  1. Marketing
  2. Market research
  3. Marketing- Psychological aspects
  4. Consumer behavior

Sample texts

  • Market research in practice : a guide to the basics, 658.83 H147M (print)