A.C. Buehler Library: BUS 389(EMP) Marketing Management: Markets, Industries, Consumer Environment

Industry Information

Marketscope Advisor This link opens in a new window
MarketScope Advisor provides universities with easy access to Equity Research, news, and commentary. Information included:
Industry Surveys, including access to all historical surveys; research on thematic topics; an interactive Sector Scorecard that allows users to drill down to sub-industries for fundamental outlooks on roughly 125 sub-industries across 11 sectors and 68 industries; news on financial markets and global economy; STARS coverage on 1600+ companies and quantitative research on 12,000+ companies; and broad, forward-looking ratings of approximately 23,000 ETFs and mutual funds and research that can help sort through the growing universe of portfolios.

Encyclopedia of American Industries
Provides detailed, comprehensive information on a wide range of industries in every realm of American business.
US Census Bureau - Explore Census Data
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.On March 31, 2020, American FactFinder was decommissioned and is no longer available.
To do an address search to find the geography for a community, use the Census Bureau’s Geocoder.

RKMA Market Research Reports This link opens in a new window
Richard K. Miller & Associates (RKMA) publishes handbooks focused on marketing and the consumer marketplace. RKMA publishes 12 biennial market research handbooks, which support MBA, marketing, hospitality management, and sports
management curricula.
Gale Directory Library This link opens in a new window
Includes online versions of the Gale Directory of Publications and Broadcast Media, Encyclopedia of Business Information Sources, and Market Share Reporter.

FRED - Federal Reserve Bank: Economic Indicators
US Census, Bureau of Labor Statistics - Economic Indicators
World Bank: Indicators
Manufacturers' Outlook Survey (National Association of Manufacturers)
Retail Industry Research (National Retail Federation)
Pew Research Center Datasets
The Pew Research Center is a nonpartisan think tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
RMA Annual Statement Studies
Financial Ratio benchmarks for a variety of industries, from the Risk Management Association
IN LIBRARY: R 338.0973 R643a

Nexis Uni This link opens in a new window
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.