EMP Program Orientation: Resources

• Bloomberg News

• Reuters Finance

• Businessweek

• Chicago Tribune Business

• CNNMoney

• Crain's Chicago Business

  Local Chicago publication, limited free content. Get full text from 1996-present via the library's subscription to MasterFILE Premier.

• • MasterFILE Premier

• Forbes

• Financial Times

  A British news source, limited free content. Get full text via the library's subscription to Nexis Uni.

  • Nexis Uni link to full-text search
• New York Times Business Day

• The Street News

• US News & World Report Money

• Wall Street Journal

  Limited free content. Get full text via the library's subscription to ProQuest Newsstand.

• • Wall Street Journal

    Allows you to access the full text of the paper from 1984-present.

• Company Histories, vols. 1 - 67, R338.74 I61

• Encyclopedia of Consumer Brands R658.8343 E56 Three volumes, Describes brand origins, product importance, marketing strategies, litigation, etc.

• Hoovers' Handbook of Private Companies ~Rare source for privately-owned company information R338.7 H789P

• Lexis-Nexis Academic~ Provides full text access to over 15,000 news, business, legal, medical and reference sources. Includes wire services, case law, broadcast transcripts, SEC filings, federal regulations and company and industry information.

There are full-text case study sources in the Business Source Premier database; if you try searching for the company in one box, use the keywords "case," "case*," (asterisk searches all endings of the word "case"), or "case studies" and the name of a company in the second box.

• Make sure you know if the company has a parent company or not.
  
  
• Use the most precise name for the company (ex., "gap inc" instead of "the gap" or gap).  This helps eliminate "garbage results".
  
  
• Spelling counts.

WARNING: Keep in mind that all of the information that you want may not be found at the company web site. Big corporations pay fancy consultants lots of money to complete market research; often, companies aren't willing to share the information that has cost so much to obtain.

Trade Associations are a good way to find competitor websites. 
Most of them have public member lists. 

Using Google, search "trade association" and the words from the NAICS codes.

Use these resources to find information relating to local, state, national, and international demographics.

Books:

• The Lifestyle Market Analyst (SRDS) tells you what the range of interests of a given market demographic are; R 658.834 L 723
  
  
• The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; R 381.0973 W628 in print; editions are also available online in Gale Virtual Reference Library.

Online resources:

If you have a journal or book citation and you want to see if we have the full-text in print or electronic versions, click on the CitationLinker link above.

On this screen, enter as much of the citation infomation as you can...if we have the book or journal in our collection, you'll be given a link to that item.

Note- if we do not have the article, you can always order it via Interlibary Loan Form.

Elmhurst I-Share Catalog

The catalog of the A.C. Buehler Library. Use this resource to find books, ebooks, journal titles, movies, and music owned by Elmhurst College, and information about items located in over 80 academic and research libraries in Illinois.