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Google Gurus: How Google Works cont...

How Google Works (Continued)

How Google Works (Continued)

  • The fact that there are many sets of these servers around the country & world allows Google to work so quickly. 

  • It also occasionally means that you’ll get different search results for the same search only minutes apart. 

  • Google has a great explanation of how it works here

Page Ranking

Page Ranking

  • Short answer: the more pages that link to a page, the higher up the search rankings that page goes

    • More Info:

      • The links from well-linked and well-respected pages are given more weight

      • When many pages link to each other,   it can (but does not always) skew the rank.  

Page Ranking Explained

Page Ranking Explained