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How Google Works (Continued)
How Google Works (Continued)
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The fact that there are many sets of these servers around the country & world allows Google to work so quickly.
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It also occasionally means that you’ll get different search results for the same search only minutes apart.
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Google has a great explanation of how it works here.
Page Ranking
Page Ranking
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Short answer: the more pages that link to a page, the higher up the search rankings that page goes
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More Info:
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The links from well-linked and well-respected pages are given more weight
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When many pages link to each other, it can (but does not always) skew the rank.