A.C. Buehler Library: BUS 439 Marketing Capstone: Marketing Resources

Marketing/ Demographics

Use these resources to find information relating to local, state, national, and international demographics.

The Lifestyle Market Analyst (SRDS) tells you what the range of interests of a given market demographic are; R 658.834 L 723

RKMA Market Research Reports This link opens in a new window
Richard K. Miller & Associates (RKMA) publishes handbooks focused on marketing and the consumer marketplace. RKMA publishes 12 biennial market research handbooks, which support MBA, marketing, hospitality management, and sports
management curricula.

Who's Buying series
The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; older edition available in print: R 381.0973 W628.
US Census Bureau - Explore Census Data
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.On March 31, 2020, American FactFinder was decommissioned and is no longer available.
To do an address search to find the geography for a community, use the Census Bureau’s Geocoder.
Market Share Reporter
Use Advanced Search, click on Market Share Reporter, and search for your industry.
Marketing resources
An assortment of reference materials related to marketing, all available in the Gale Virtual Reference Library.
U.S. Census Bureau Home
US Census Bureau Economic Data