A.C. Buehler Library: BUS 230 Principles of Marketing: Marketing, Demographics, Industry

Industry/ Competitor Information

NAICS Codes
Find the search box in the top right corner.

Reference resources can give a general overview or introduction to a topic, can provide definitions, and are useful for generating search terms.
Also, business reference resources are extremely important in providing a variety of data like statistics, historical charts, industry overviews, and company histories.

Books:

Standard & Poor's Industry Surveys; 332.67 S785
US Industry & Trade Outlook; R338.4 U58it

Online resources:

US Census Bureau - Explore Census Data
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.On March 31, 2020, American FactFinder was decommissioned and is no longer available.
To do an address search to find the geography for a community, use the Census Bureau’s Geocoder.
Encyclopedia of American Industries
Provides detailed, comprehensive information on a wide range of industries in every realm of American business.
Market Share Reporter
Use Advanced Search, click on Market Share Reporter, and search for your industry.
Encyclopedia of Major Marketing Campaigns
An annual publication that profiles important marketing campaigns of the 20th century.

Marketing/ Demographics

RKMA Market Research Reports This link opens in a new window
Richard K. Miller & Associates (RKMA) publishes handbooks focused on marketing and the consumer marketplace. RKMA publishes 12 biennial market research handbooks, which support MBA, marketing, hospitality management, and sports
management curricula.

Retail Industry Research Consumer information
Who's Buying series
The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; older edition available in print: R 381.0973 W628.
Nieslen Market Segmentation (limited access for free use)
ESRI Tapestry Market Segmentation (limited access for free use)

Use these resources to find information relating to local, state, national, and international demographics.

Books:

The Lifestyle Market Analyst (SRDS) tells you what the range of interests of a given market demographic are; Print, 658.834 L 723
The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; editions are available online in Gale Virtual Reference Library.

Online resources:

U.S. Census Bureau Home true

Salary and Wage Information

State and Metro Area Employment, Hours, and Earnings

Books

Employment, Hours, and Earnings: States and Areas - R331.2 U58emp
American Salaries and Wages Survey - R331.2 A512sw

Economic Indicators and Trends

FRED - Federal Reserve Bank: Economic Indicators
US Census, Bureau of Labor Statistics - Economic Indicators
World Bank: Indicators
Manufacturers' Outlook Survey (National Association of Manufacturers)
Pew Research Center Datasets
The Pew Research Center is a nonpartisan think tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.
RMA Annual Statement Studies
Financial Ratio benchmarks for a variety of industries, from the Risk Management Association
IN LIBRARY: R 338.0973 R643a