A.C. Buehler Library: BUS 434: Advertising Research: Comparative Company and Industry Information

Industry/ Competitor Information

Market Share Reporter
Use Advanced Search, click on Market Share Reporter, and search for your industry.

Marketscope Advisor This link opens in a new window
MarketScope Advisor provides universities with easy access to Equity Research, news, and commentary. Information included:
Industry Surveys, including access to all historical surveys; research on thematic topics; an interactive Sector Scorecard that allows users to drill down to sub-industries for fundamental outlooks on roughly 125 sub-industries across 11 sectors and 68 industries; news on financial markets and global economy; STARS coverage on 1600+ companies and quantitative research on 12,000+ companies; and broad, forward-looking ratings of approximately 23,000 ETFs and mutual funds and research that can help sort through the growing universe of portfolios.

Nexis Uni This link opens in a new window
Nexis Uni™ features more than 15,000 news, business and legal sources from LexisNexis®—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Business Source Premier This link opens in a new window
Contains full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles. Covers all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Also includes other full text information such as: country economic reports from the EIU, Global Insight, ICON Group and CountryWatch; detailed company profiles for the world's 10,000 largest companies; and market research reports, industry reports, and SWOT analyses.

Company Profiles - Business Source Premier
International Directory of Company Histories
Provides histories of companies that are a leading influence in a particular industry or geographic location. For students, job candidates, business executives, historians and investors.

More Business-related databases

Communication and Mass Media Complete (CMMC) This link opens in a new window
Covers a variety of areas pertaining to communication and mass media. The product of a merging of CommSearch and Mass Media Articles Index, CMMC contains the full text of over 500 titles in addition to citations to several other types of documents and searchable cited references.
SpringerLink Journals and Ebooks This link opens in a new window
A collection of over 2200 journals in all disciplines, with over 1650 in full text back to 1997; AND over 8000 fulltext ebooks (medicine from 2005-2010, and all STEM areas from 2014).
Sage Journals Online This link opens in a new window
A collection of over 700 peer-reviewed journals in full text, covering such subject areas as business, the humanities, social sciences, and science, technology and medicine.