A.C. Buehler Library: BUS 434: Advertising Research: Marketing Resources

Marketing/ Demographics

RKMA Market Research Reports This link opens in a new window
Richard K. Miller & Associates (RKMA) publishes handbooks focused on marketing and the consumer marketplace. RKMA publishes 12 biennial market research handbooks, which support MBA, marketing, hospitality management, and sports
management curricula.

Who's Buying series
The Who's Buying Series are based on the Bureau of Labor Statistics Expenditure Survey, and cover a range of consumer products and services; older edition available in print: R 381.0973 W628.
US Census Bureau - Explore Census Data
Data.census.gov is the new platform to access data and digital content from the U.S. Census Bureau.On March 31, 2020, American FactFinder was decommissioned and is no longer available.
To do an address search to find the geography for a community, use the Census Bureau’s Geocoder.
Marketing resources
An assortment of reference materials related to marketing, all available in Gale ebooks
U.S. Census Bureau Home